contextGTM | AI Go-To-Market Consulting

What I Offer

Expertise, Scoped.

Time-boxed engagements. Clear deliverables. No open-ended retainers.

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AI GTM Blueprint

2–4 weeks. You don't need another strategy doc — you need someone who's actually launched AI products at scale to tell you what's going to work and what's not. I pressure-test your assumptions, define your positioning, nail your ICP, and build a GTM plan you can execute with confidence.

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AI Launch Build

6–10 weeks. End-to-end AI launch architecture. GTM strategy, campaign playbook, budget planning, and hands-on guidance through execution planning. I build the system — your team runs it.

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Marketing Leadership Mentoring

Flexible. For companies with existing marketing teams navigating AI GTM. 1:1 mentoring for VPs and CMOs, team workshops, GTM reviews, and strategic guidance.

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AI-Powered Marketing Setup

2–4 weeks. I build your team's "marketing brain" — a compounding context layer with your brand, playbooks, and institutional knowledge. I onboard your team onto Claude Cowork with plugins, connectors, agents, and automated workflows. Your team walks away knowing how to work with AI, not just talk to AI.

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Custom Engagements

Hiring support, marketing team audits, or anything that doesn't fit neatly above. Let's talk.

The Workflow

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1. We Talk

A short call to understand your product, your stage, and whether my experience is the right fit.

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2. I Scope It

I provide a fixed-scope, time-boxed proposal with clear deliverables. No surprises.

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3. I Build, You Own It

Focused, high-intensity work. I build the system, transfer knowledge, and leave your team ready to run it independently.

Who This Is For

Built for AI Founders & Teams.

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Early-Stage AI Startups

Seed – Series B

You're a technical founder with a strong product but no senior marketing leadership yet. You might have one or two marketing people — or none at all. You need someone who's done this before to build your AI GTM foundations, define your positioning, and set you up to launch with clarity and confidence.

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Growth-Stage Companies

Series B+

You have a marketing team of 10–50 but you're entering new territory — launching an AI product, repositioning around AI, or scaling an AI GTM motion that's not working yet. Your VP or CMO needs a strategic sparring partner, and your team needs sharpening.

About the Consultant

Eran Yacobovitch

I lead go-to-market for AI products at the highest level. Most recently, I led the global GTM for LTX-2 at Lightricks — one of the world’s top AI video generation models, the leading open-source video model, and the most downloaded in its category. I built the positioning, launch strategy, and growth engine from early research previews through public release, establishing LTX-2 as a major player in the generative AI ecosystem.

Before that, I was CMO at AI21 Labs, where I built the marketing org from 2 to 30 people and helped triple the valuation to $1.4B. Earlier, I was the first marketing hire at Lightricks, where I spent 8 years helping build the marketing function from the ground up.

I’ve also advised startups as an independent consultant — working directly with founders at companies like Melio, Loora, Nagish, and others on building marketing orgs, launching products, and scaling GTM.

I co-founded HiTech Problems — Israel’s largest tech community (170K+ members) — and host the leading tech podcast in Israel.

Now, through contextGTM, I’m focusing my advisory work exclusively on AI go-to-market.

Senior work, scoped clearly, priced fairly.

I don't do open-ended retainers. You pay for outcomes and expertise, not hours in meetings.

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Fixed Scope

Defined deliverables and timelines. No scope creep surprises.

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Time-boxed

Intense, focused work that finishes on schedule. I build and leave.

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No Retainers

I’m here to build your engine and transfer knowledge, not create a dependency.

Frequently Asked

How are you different from a marketing agency? expand_more

Agencies scale with junior talent and prioritize ongoing billing. I'm a single senior operator who's built marketing at two unicorns. You get my direct attention, my judgment, and my network — not a project manager.

Do you work with non-AI companies? expand_more

My focus is exclusively on AI go-to-market. While GTM principles are universal, my highest value is for founders and teams navigating the specific challenges of launching and scaling AI products.

What if we already have a marketing team? expand_more

That's great — several of my offerings are designed for exactly that. I can mentor your VP/CMO, run workshops with your team, or help sharpen your GTM strategy. I act as a force multiplier, not a replacement.

What is the typical timeline for an engagement? expand_more

It depends on the scope. AI GTM Blueprints take 2–4 weeks. Launch Builds run 6–10 weeks. Mentoring engagements are flexible and typically run monthly. Everything is time-boxed upfront.

How much does this cost? expand_more

Engagements are flat-fee based on scope. I don't publish prices — let's talk about what you need and I'll scope a proposal.

Where are you based? expand_more

I'm based in Israel and work primarily with Israeli AI startups and tech companies. I work on-site 1–2 days per week and remotely the rest.

Ready to talk about your AI go-to-market?

Let's figure out what you need and whether I can help.

Let's Talk

or email eran@eranyacobovitch.com

AI Go-To-Market, Built Right.