You built something real. Now it needs to reach the right people, the right way. I help AI companies go to market with a plan that actually works.
Most AI products don't fail because the tech is bad. They fail because the go-to-market is wrong.
Technical founders know their product cold, but positioning it for buyers is a different skill. Hiring a full-time CMO at Seed stage is premature. Hiring a generalist agency that's never launched an AI product is worse.
You need someone who's done this before — specifically with AI products, specifically at scale.
Time-boxed engagements. Clear deliverables. No open-ended retainers.
A focused engagement to build your go-to-market strategy from scratch. Positioning, messaging, audience segmentation, channel strategy, launch plan. You walk away with a document your team can actually execute.
Full launch execution. I work alongside your team (or act as the team) to go from positioning through campaign launch. This is the hands-on build — not a strategy deck that sits in a folder.
For companies that have a marketing team but need senior guidance. I work directly with your marketing lead or team — weekly sessions, async review, real-time feedback on strategy and execution.
Your marketing stack should be using AI properly. I audit your current tools and workflows, then implement AI-powered processes for content, analytics, and campaign ops. Practical, not theoretical.
Something else in mind? I've structured engagements around product launches, fundraising narratives, brand repositioning, and market entry. If it touches AI go-to-market, we can figure it out.
30-minute call. You tell me what you're building and where you're stuck. I'll tell you honestly if I can help.
Within a few days, you get a clear proposal — what we'll do, how long it takes, what it costs. No surprises.
I work embedded with your team, not at arm's length. Weekly syncs, async collaboration, direct access to me throughout.
Seed to Series B technical founders who have a working AI product but haven't nailed positioning, messaging, or go-to-market strategy. You don't need a full-time CMO yet — you need someone who's done this before to set the foundation right.
Series B+ companies with an existing marketing function that needs strategic elevation. Whether it's a product launch, market expansion, or brand repositioning — I work alongside your team to sharpen execution and raise the bar.
I'm Eran Yacobovitch. I've spent the last decade building go-to-market for AI companies in Israel and globally.
I was the first marketing hire at Lightricks and stayed for eight years, helping grow it from early stage to a household name in creative AI. I led global marketing for LTX-2, which became the most downloaded open-source AI video model.
As CMO at AI21 Labs, I built the marketing org from 2 people to 30 and helped triple the company's valuation to $1.4B.
I've also advised companies like Melio, Loora, and Nagish, and co-founded HiTech Problems — Israel's leading tech community and podcast, with over 170,000 members.
I'm not an agency. I'm one person who's done this at the highest level and now works directly with founders and teams who are serious about getting their AI product to market.
Based in Israel. Working with companies everywhere.
Senior work, scoped clearly, priced fairly.
Every engagement is time-boxed with a fixed scope and price agreed upfront. No hourly billing, no open-ended retainers, no surprises. You know what you're getting and what it costs before we start.
Pricing depends on scope and timeline. The best way to get a number is to have a conversation.
Agencies give you a team of juniors managed by an account person. I give you me — one senior operator who's built GTM at billion-dollar AI companies. You get direct access, faster decisions, and someone who actually understands your product.
Yes. I'm based in Israel but work with companies globally. Most of my collaboration is remote with regular syncs. If your company is Israel-based, I'm available for in-person work in Tel Aviv up to two days a week.
Great — I work with your existing team, not around them. The Marketing Leadership Mentoring engagement is designed exactly for this. I plug in as a senior advisor, working directly with your marketing lead to sharpen strategy and execution.
Usually within 1–2 weeks of our first conversation. I keep my client load intentionally small so I can move fast when a project is the right fit.
It depends on scope and timeline. The best way to get a number is a 30-minute call where I understand what you need. Every engagement gets a fixed price upfront — no surprises.
AI go-to-market is my focus and where I have the deepest expertise. If your company is building or launching an AI product, we're a fit. If AI isn't core to what you're doing, I'm probably not the right person.
Book a 30-minute call. No pitch, no pressure — just an honest conversation about what you're building and whether I can help.
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